If it is late fall, it must be Jewish Book Season.
Every year towards the end of October, Jewish organizations around the country bring together dozens of Jewish authors for day-long book fairs. In
That makes the Book Council’s director, Carolyn Starman Hessel, one of the most powerful people in publishing, even though she has nothing to do with the actual printing of any book. If the axiom that Jews buy a lot of books is true (and I’ve heard that while Jews only make up 2% of the population, they buy 20% of the hardcover books) Hessel is a woman who influences the reading choices of thousands of Jews around the country. If she likes your book, she stands behind your book. A lot of people listen to her opinion.
Hessel’s “tours have also helped kick-start the careers of promising young novelists including Nathan Englander, Myla Goldberg, Nicole Krauss and Jonathan Safran Foer,” writes Donadio.
“Hessel has an “uncanny ability” to get people enthusiastic about Jewish books, said Krauss, who first went on a Jewish Book Network tour to promote her 2002 novel, “Man Walks Into a Room.” “If ‘Finnegans Wake’ were even a little Jewish, Carolyn could convince thousands of people in J.C.C.’s across the country to read it.”
I met Hessel a few years ago as she accompanied two of her favorite authors on a small book tour. Samuel Freedman, whose most recent book was Who She Was, a memoir about his mother, and Ari Goldman, who had just written Living a Year of Kaddish, toured synagogues and community centers on the West Coast. Hessel, a diminutive, well-coiffed woman, was there in the audience, cheering them on and promoting their books.
Check out Jewish book events in your area.