Cracking the top national magazine market is tough.
Penetrating the walls of the nation’s premier magazines was the topic of an unusual conference this weekend at the UC Berkeley School of Journalism. Titled “East Meets West,” the conference brought editors of elite publications together with 55 accomplished writers. The event was co-sponsored by the American Society of Journalists and Authors – itself difficult to join – so the writers in attendance all held impressive publishing credentials.
Gerald Mazorati, the editor of the New York Times Magazine, suggested writers “know something really well and then know someone really well.” Find a topic that can become your specialty and give it a spin so unique that the top magazines can’t ignore your queries, he said.