Tuesday, January 08, 2008

Is Blogging Harmful to Your Health?

The Scream by Edward Munch

Dan Fost, who took one of the Chronicle buyouts last summer, has an interesting story in the New York Times today about the high health cost of blogging. It seems that the stress from the requirement to post often can lead to heart attacks.

Dan uses Om Malik’s blog, GigaOm, as an example. The 41-year old owner of the popular site suffered a heart attack a few days ago. While he was a smoker, which probably did more to undermine his health than blogging, stress was a contributor.

“The trouble with a personal brand is, you’re yoked to a machine,” said Paul Kedrosky, a friend of Mr. Malik’s who runs the Infectious Greed blog. “You feel huge pressure to not just do a lot, but to do a lot with your name on it. You have pressure to not just be the C.E.O., but at the same time to write, and to do it all on a shoestring. Put it all together, and it’s a recipe for stress through the roof.”

That’s right. This new platform means people are reporters, editors, publishers, and advertisers rolled into one. But they also get to write about whatever they want, whenever they want, which is a huge luxury.

I’m going to ask Dan about the stress from freelancing.

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